The digital marketing world is in unprecedented motion. The arrival of AI has turned the market upside down. But, under the shadow of AI, much more is happening. In his annual article on marketing weblog FrankWatching, Franke Media CEO Sjef Kerkhofs gives his opinion on the developments.
The article discusses various trends and developments. For example, the strong growth in the use of 'content creators' by brands with the aim of authentic content. But also the changing competitive field between the big tech giants such as Google and OpenAI is discussed. And of course the developments of AI. Read the full article on Frankwatching.com.