by Martijn van Loon | August 12, 2025 | Affiliate marketing
Discount sites are much more than a channel for quick conversions; they influence behavior, drive the funnel, and build brand and results. Many brands still view discount platforms as the final push in the funnel, a channel for quick conversions. But...
by Martijn van Loon | August 6, 2025 | Affiliate marketing
The classic separation between affiliate marketing and SEA is outdated. For many brands, affiliate marketing and SEA (Search Engine Advertising) are separate channels within the marketing mix. But those who smartly utilize collaboration will soon discover that these two reinforce each other....
by Martijn van Loon | July 29, 2025 | Affiliate marketing
For brands looking to boost their online visibility and findability, affiliate marketing is a strategic channel with direct SEO benefits. It offers more than just conversions: it increases your brand authority, improves your search engine rankings, and increases...
by Sjef Kerkhofs | May 20, 2025 | Media
Since the middle of last year, Franke Media to an active expansion strategy for its discount code websites within Europe. We are using our new international label Couponplus. In 2024, it was Spain's turn, and then our websites followed in early 2025...
by Sjef Kerkhofs | Mar 17, 2025 | Media
FrankeMedia is launching its international platform Couponplus in several European countries. In August 2024, Spain was already the turn, but between December and March, 3 more countries were added. In December, our platform went online in Poland....
by Sjef Kerkhofs | January 21, 2025 | Media
Affiliate marketing has shaped the way brands connect with consumers. Yet the industry is facing a growing wave of negative sentiment. It’s time to change the narrative! It’s time for the European Affiliate Awards. This year’s...
by Sjef Kerkhofs | November 22, 2024 | Media
Franke Media, the publisher behind discount websites such as Acties.nl, Deals.be and recently Couponplus.com is entering into an exclusive partnership with De Huishoudbeurs. Together, the parties will soon launch a discount platform that is exclusively accessible to the...
by Sjef Kerkhofs | November 22, 2024 | Media
Franke Media, the publisher behind discount websites such as Deals.be, Acties.nl and Couponplus.com announces the launch of an exclusive Closed User Group partnership with Proximus. A selection of discount promotions from top brands, including some exclusive ones, will be...
by Sjef Kerkhofs | November 11, 2024 | Media
The digital marketing world is in unprecedented motion. The advent of AI has turned the market upside down. But, under the shadow of AI, much more is happening. In his annual article on marketing weblog FrankWatching, Franke Media CEO Sjef Kerkhofs shares his opinion on...
by Sjef Kerkhofs | August 21, 2024 | Media
You have known us for years from our leading platforms Acties.nl and Deals.be, with which we are the market leader in the couponing domain in both the Netherlands and Belgium. Since the end of last year, Angebote.at has also been added in Austria. The success of these platforms is the...
