Franke Media, the publisher behind discount websites such as Deals.be, Acties.nl and Couponplus.com announces the launch of an exclusive Closed User Group partnership with Proximus. A selection of discount promotions from top brands, including some exclusive ones, will be offered to users of the Proximus+ app.
Closed User Groups are a well-known phenomenon in affiliate marketing. Instead of via a public website, brands and publishers work together behind the scenes (via a log-in or in an app) to unlock a unique offer for a specific target group, such as the customers of a brand. Franke Media and Proximus will start such a Closed User Group together in December. The preparations are already in the final phase. The closed platform will contain a selection of top brands, which in many cases create unique deals and discounts that are specifically intended for all users of Proximus+, regardless of whether they are already Proximus customers or not. Sjef Kerkhofs, CEO of Franke Media, about the collaboration: “We see a trend in closed user groups, a trend in our field that we at Franke Media would like to focus more on in the future. Proximus is one of the largest and strongest brands in Belgium, a market in which we have been active for years with our website Deals.be. I am extremely proud that we can work with such a great brand and offer Proximus customers a nice extra.”
Jim Casteele, Consumer Market Lead at Proximus: “We are delighted to partner with Franke Media and offer our Proximus+ users additional benefits and discounts on their purchases. This partnership is part of our strategy to pamper and thank our users for their loyalty to our products and services”
The partnership will go into soft launch in December. It was deliberately decided to plan the launch after the busy Black Friday period.