by Martijn van Loon | August 12, 2025 | Affiliate marketing
Discount sites are much more than a channel for quick conversions; they influence behavior, drive the funnel, and build brand and results. Many brands still view discount platforms as the final push in the funnel, a channel for quick conversions. But...
by Martijn van Loon | August 6, 2025 | Affiliate marketing
The classic separation between affiliate marketing and SEA is outdated. For many brands, affiliate marketing and SEA (Search Engine Advertising) are separate channels within the marketing mix. But those who smartly utilize collaboration will soon discover that these two reinforce each other....
by Martijn van Loon | July 29, 2025 | Affiliate marketing
For brands looking to boost their online visibility and findability, affiliate marketing is a strategic channel with direct SEO benefits. It offers more than just conversions: it increases your brand authority, improves your search engine rankings, and increases...
