Franke Media, the publisher behind discount websites such as Acties.nl, Deals.be and recently Couponplus.com, is entering into an exclusive partnership with De Huishoudbeurs. Together, the parties will soon launch a discount platform that is exclusively accessible to the supporters of De Huishoudbeurs, also known as a 'Closed User Group'.
Closed User Groups are a well-known phenomenon in affiliate marketing. Instead of via a public website, brands and publishers work together behind the scenes (via a log-in) to unlock a unique offer for a specific target group, such as the customers of a brand. The ING interest points shop is one of the best-known examples of this in the Netherlands. De Huishoudbeurs and Franke Media are jointly launching such a Closed User Group in December. Preparations are currently being made. The closed platform will contain a selection of top brands, which in many cases create unique deals and discounts specifically intended for the De Huishoudbeurs community.
Sjef Kerkhofs, CEO of Franke Media, about the collaboration: “Closed User Groups are a trend in our field that we at Franke Media are going to do much more with in the future. The fact that we can conclude our first partnership with the consumer event of the Netherlands is a dream come true. I am therefore very proud that we are going to roll out this great project together with the team of De Huishoudbeurs and make a large group of shoppers very happy.”
Danielle Meester, director of De Huishoudbeurs: “Every year, we bring brands and consumers closer together during our event. Thanks to our partnership with Acties.nl, we can now provide our community with sharp offers & exclusive deals all year round. This is not only attractive for shoppers, but also for the price-conscious consumer. Thanks to the unique nature of our closed user group, we can also offer extra benefits to our visitors, which allows us to serve them even better.”
The platform, whose URL will be communicated soon, will go into soft launch in December. It was deliberately decided to plan the launch after the busy Black Friday period, but well before Huishoudbeurs 2025 in February.