by Martijn van Loon | August 12, 2025 | Affiliate marketing
Discount sites are much more than a channel for quick conversions; they influence behavior, drive the funnel, and build brand and results. Many brands still view discount platforms as the final push in the funnel, a channel for quick conversions. But...
by Martijn van Loon | August 6, 2025 | Affiliate marketing
The classic separation between affiliate marketing and SEA is outdated. For many brands, affiliate marketing and SEA (Search Engine Advertising) are separate channels within the marketing mix. But those who smartly utilize collaboration will soon discover that these two reinforce each other....
